EDITORIAL: 3 Things you may have missed in the Apple announcement this week

Apple announced 2 new phones earlier this week which was an Apple first. They created 2 new phones from the outgoing iPhone 5 namely the iPhone 5c and 5s to capture different segments of the market. Various blogs have already covered what these phones do so I wont get into that, but here are a few things that you may have missed in the launch announcement :-


1. iWork for iOS Goes Free with Purchase of a New Device: The announcement may seem small in the grand scheme of things, however, Apple may be laying the ground for a long term strategy with this change. You would have heard that tablets are mainly consumption devices and you cannot get real work done on them. Apple plans to change that with Keynote for iPad, that is designed for a touch screen and may be the best app to create a presentation on the iPad, similarly pages and numbers are targeted at users creating documents and spreadsheets on their iOS devices. I would say its a great strategy that could change how people view their tablets and cause a shift from the current dominant MS office.


2. What you did not C in the iPhone 5c :)

A picture speaks a thousand works so i'll just point you to the one below. Steve jobs would have fired someone or an entire team for doing this :-





These covers are definitely an after thought to counter the highly customizable Moto X.


3. Although Siri does not talk to Google anymore but iOS is definitely going Google :)

You may have noticed that Siri now sounds like a distant cousin to the female voice from Google now and the fact that Siri now gets results for you from Bing. But apart from this more features from iOS 7 are now similar to Android, there are some obvious things like the iOS 7 wallpaper and control center (read notification center) look alike they are also trying to get elements of Google Now. The iPhone launch on Sept 10th also included a slide that showed iOS will now tell you how much time it will take to get to your next meeting, now where have you seen this feature before :)

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